SEO audit & AI fixes
SEO Audit
A full-store scan that scores your Shopify SEO and lists what to fix first.
QueRank crawls every product, collection, page and blog article, runs about thirty checks on each one, and returns a single score plus a prioritised issue list. Issues are grouped by severity, filterable by type, and each one is written in plain English with the reason it matters.
Search engines judge your store page by page, but most merchants only ever look at the homepage. An audit shows the pages you never open — the ones quietly losing traffic. It also gives you a baseline, so every change afterwards can be measured instead of assumed.
Does the audit change anything on my store?
No. It only reads and reports. Nothing changes until you approve a fix.
How long does a full audit take?
A few minutes for a small store; larger catalogues are processed in the background and you can leave the page.
How often should I run it?
Weekly is enough for most stores, and it can run on a schedule so you never have to remember.
Audit rules and severityAround thirty checks covering classic SEO, answer engines and AI assistants.
Each page is tested for meta title and description length, image alt coverage, thin content, URL handle quality, canonical problems, stray noindex tags, heading structure, Open Graph tags, deprecated HTML, structured data and AEO and GEO readiness. Results are marked high, medium or low.
A list of two hundred problems helps nobody. Severity tells you what is actually costing you clicks today versus what is cosmetic, so a solo merchant can spend one hour a week and still make progress.
Page detail with search previewEvery page has its own screen with a Google-style listing preview.
Open any item from the audit and you see the current meta title and description with live character counts, the search listing as a shopper would see it, every image with its alt text, and the full rule checklist for that page with passes and failures side by side.
Meta tags are judged by humans in a results page, not by a character counter. Seeing the preview before you publish stops the two most common mistakes: a title that gets cut off, and a description that reads like a keyword list.
Bulk operationsFix many pages in one run instead of one at a time.
Select items from the audit — filtered by issue type if you like — and apply the same fix across all of them. Progress is shown while the job runs, and the result is recorded per item so you can see what changed.
A store with a thousand products cannot be fixed by hand. Bulk operations turn a month of clicking into a single run, which is usually the difference between an SEO backlog getting cleared and getting ignored.
Fix history and undoEvery change QueRank applies is recorded and reversible.
The app stores the old value and the new value for every meta tag, alt text, filename and automated action, along with when it happened and what made it happen. One click restores the original.
Merchants hesitate to let an app write to their store, and they are right to. A recorded, reversible change is the difference between a tool you trust with your catalogue and one you only use on a test product.
AI meta titlesAI writes titles from the page's own content, and you approve them.
Press Regenerate on any page and QueRank sends that product's title, description, type, vendor and tags to the model, along with your tone, language and brand voice settings. You get a title with a live character count and a good, long or short indicator.
Titles are the single biggest lever on click-through rate. Most Shopify stores run on the theme default, which repeats the product name and the shop name and says nothing a shopper wants.
AI meta descriptionsDescriptions written for clicks, not for keyword stuffing.
The same one-click flow as titles: generate from the page's own content, check the character count, apply when you are happy. Tone and brand voice apply here too, so the copy sounds like your store.
Google rewrites weak descriptions and shows its own snippet. A clear description that matches search intent is more likely to survive and more likely to earn the click at the same ranking.
AI tone and brand voiceTeach the app how your store sounds, once.
Choose a tone — professional, casual, luxury or technical — and a language. Upload sample copy and QueRank extracts your brand voice, then injects it into every prompt the app sends, for meta tags, alt text and FAQs alike.
Generic AI copy is easy to spot and it flattens the personality shoppers bought into. Setting voice once means every future generation sounds like the same brand instead of like a different app each time.
Images
AI image alt text
Vision AI describes your product images for search and screen readers.
QueRank finds every image with no alt text, looks at the actual picture, and writes a description in your store's language and tone. Fill a single image or a whole product in one click, and regenerate any result you disagree with.
Alt text is required for accessibility, it feeds Google Images, and it is one of the most common audit failures on Shopify. It is also the job AI does best, because the model can see what is in the frame.
Will it overwrite my existing alt text?
No, unless you ask it to.
Is alt text good for accessibility too?
Yes, it is what screen readers announce, which is the original reason it exists.
Can I do a whole product at once?
Yes. Generate all missing fills every image on that product in one run.
SEO file renameTurn IMG_4821.jpg into red-leather-wallet.jpg.
QueRank suggests a descriptive filename built from the product, renames the file in place through Shopify, and records the change. The media ID stays the same, so variant images stay linked and nothing is re-uploaded or deleted.
The words in an image URL are a ranking signal for image search, and camera filenames say nothing. Renaming is safe to do in bulk, which makes it one of the cheapest wins in a large catalogue.
Image optimizationMake oversized images smaller without touching the original beyond repair.
A pre-check tells you which images can genuinely be reduced. Selected images are re-saved at a smaller byte size and replaced on the product, with the original kept so a single click restores it.
Images are usually the heaviest thing on a Shopify product page, and page weight affects both Core Web Vitals and the shopper who leaves before the page paints. Smaller files mean faster pages on the same theme.
Technical SEO
Technical SEO controls
Noindex the pages Shopify generates, and describe the ones it leaves blank.
Switch noindex on for search results, collection tag pages, blog tag pages and vendor or product-type listings, individually. Write meta descriptions for cart, search, 404, login, account and policy pages.
Shopify creates page families no merchant asked for, and they compete with the pages you want ranked. Being able to remove them from the index, without editing theme code, is what a merchant actually needs.
Will it hurt my crawling?
No. QueRank uses noindex,follow, so links on those pages still lead crawlers to your collections and products.
Why is there no title field?
An app embed appends to the head and cannot replace a title the theme already wrote, so offering one would be offering something that cannot work.
Is anything on by default?
No. Every switch is off until you turn it on.
Sitemap inspectorSee what Shopify is telling search engines to crawl.
QueRank reads your sitemap and shows what is in it, so you can compare it against what you expect to be indexed and spot pages that should not be there.
A sitemap is the first thing a crawler reads. If it lists pages you have since noindexed or deleted, you are spending crawl budget on nothing and diluting the signal for the pages that matter.
Broken links and 404 detectionFind links on your own store that lead to dead pages.
QueRank crawls your store, records URLs that return 404, and shows which of your pages link to them. A webhook catches deleted products the moment they are removed, so you are not waiting for the next scan.
Broken internal links waste crawl budget, break the path a shopper was following, and are invisible until someone complains. They multiply quietly every time a product is deleted or a handle changes.
Page speed controlsPreconnect and instant-page prefetch, configured by you.
Add up to four validated domains to preconnect, so third-party connections are warmed early. Turn on instant-page prefetching with your own trigger, delay and cap, using a script served from the app, not a third-party CDN.
Speed affects rankings and conversion, but most speed apps inject scripts you cannot control. These two settings are small, honest wins that do not touch your theme or add an external dependency.
Store healthOne screen that tells you whether the basics are in place.
Store health checks the store-level things a page-by-page audit does not cover, and can be scheduled so it runs on its own and alerts you when something changes.
Store-wide problems — a stray noindex, a missing sitemap entry, an embed switched off — affect every page at once. They are also the easiest to miss, because no single product page looks wrong.
Structured data
JSON-LD schema builder
Product, Organization, WebSite, BlogPosting, Breadcrumb, FAQPage, HowTo and Speakable markup.
QueRank builds structured data for every entity in your store from your Shopify data. Each schema type has its own on/off switch, and validation status is shown per entity so warnings are visible before Google sees them.
Structured data is how a search engine and an AI assistant understand what a page is. Without it, your product page is just text; with it, it is a product with a price, a brand and a rating.
Do I need to know any code?
No. You pick the types and press build.
Will it clash with my theme schema?
Both can appear. QueRank publishes its own markup and shows you what it emitted.
What happens when a product changes?
Rebuild and the markup follows; schedules can do it for you.
{
"@type": "Product",
"name": "Bhringraj Hair Oil",
"brand": "Aayogi Ayurveda",
"sku": "AA-BHR-100",
"offers": { "price": "449.00", "priceCurrency": "INR" }
}
Publishing schema to your storefrontBuilt is not the same as published — QueRank does both, and shows both.
Markup is written to app-owned metafields and rendered into the page head by a theme app extension. Each entity shows its published state, and a diagnostic comment in your page source reports how many schemas were emitted.
Plenty of schema apps generate markup that never reaches the live page, and nothing on screen tells the merchant. Separating built from published, and proving it in the page source, is the only way to know it worked.
Extended product fieldsBrand, SKU, GTIN, item condition, offers and additional properties.
Turn on the extra Product fields you want in your markup. Each one is emitted only where Shopify actually supplies the value, so switching a toggle on never invents data you do not have.
AI shopping assistants read product markup far more literally than Google does. The more true fields you publish, the more accurately you are described — and the more likely you are to be compared on your terms.
AEO — answer engines
AI FAQ generator
Real questions and answers written from the product's own content.
QueRank reads the product title, description, type, vendor and tags, and writes five to eight questions a shopper would actually ask. A grounding guard rejects generic store boilerplate that never mentions the product, and regenerates instead of publishing it.
FAQs are the highest-leverage answer-engine change a store can make, because answer engines cite pages that answer questions directly. They also reduce the pre-purchase emails your inbox gets every day.
Do FAQs go live automatically?
No. Every FAQ arrives as a draft for you to edit and approve.
What if the AI writes something generic?
The grounding guard rejects answers that never mention the product and regenerates instead of publishing them.
Can I generate for the whole catalogue?
Yes, with bulk generation, and everything still arrives as drafts.
FAQ managementEdit, approve, reorder, publish, unpublish or delete — per question.
Open any product and its FAQs appear inline. Published questions stay fully editable, and changing or removing one rebuilds the FAQPage markup on your storefront immediately. You can also unpublish a whole product at once.
A published FAQ you cannot edit is worse than no FAQ, because a wrong answer sits on your live page and in Google's index. Control per question is what makes the feature safe to use at scale.
People Also Ask researchThe questions Google is showing for your keywords, matched to your pages.
Enter a seed keyword and QueRank returns the People Also Ask questions live in your market, then matches each one against your catalogue and suggests the page that can answer it, with a match score.
PAA boxes are a direct window into search intent, and they change constantly. Matching them to your own pages turns research into a to-do list instead of a spreadsheet nobody opens.
Voice search keywordsConversational, question-shaped phrases people speak rather than type.
QueRank collects the longer, natural-language phrasings around your products and keeps them with the questions they came from, so your content can be written for how shoppers actually ask.
Voice and assistant queries are full sentences, not two-word fragments. Content written for typed keywords often answers none of them, which is why the same store ranks on Google but is never quoted aloud.
AEO scoreA separate score for how answerable your store is.
The AEO score measures the things answer engines need: FAQs present and published, passages that can be extracted, PAA questions covered, and question-shaped content on the page.
Classic SEO scores say nothing about whether your page can be quoted. Splitting AEO out means you can see one improving while the other stays flat, instead of averaging both into a number that hides the problem.
GEO — AI assistants
llms.txt generator
The file AI systems look for first, built from your own copy.
QueRank generates llms.txt and the longer llms-full.txt from your products, collections and pages — no AI rewriting, so it cannot misdescribe what you sell — and serves them from your storefront domain, with redirects so they work at the root.
Shopify does not create llms.txt, and AI systems increasingly read it before anything else. Adding one is a ten-minute change that decides how your catalogue is summarised to every assistant.
Can I add my own text?
Yes. Custom sections are merged in verbatim.
Does Shopify create llms.txt by itself?
No, which is why the app generates and serves it for you.
Does an AI rewrite my product copy in the file?
No. It is built from your own copy, so it cannot misdescribe what you sell.
# Aayogi Ayurveda > Ayurvedic hair and skin care. ## Products - [Bhringraj Hair Oil](/products/bhringraj)AI crawlers
AI crawler managerDecide which AI crawlers may read your store.
Thirteen crawlers, including GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Amazonbot, each with an allow or block switch and a plain statement of what blocking it costs you. The result is a robots.txt snippet for your theme.
Blocking AI crawlers is a real business decision with a real price: block the wrong one and you disappear from the assistant your customers use. Making the cost explicit is more useful than a wall of switches.
AI Visibility MonitorTrack whether Google AI Overviews cite your store.
Track up to fifty shopper questions. QueRank checks them daily in Google AI Overviews and records whether your store was cited with a link you can verify — never on a passing mention of your brand name.
Rankings tell you where you sit on a page; they do not tell you whether an assistant recommended you. This is the only way to know whether your GEO work moved anything.
GEO scoreHow ready your store is to be read and cited by AI.
The GEO score combines llms.txt status, crawler access, schema depth, tracked-query coverage and citation results into one number, with the single highest-impact next step named underneath.
GEO work is easy to start and hard to prioritise. One number plus one next action keeps it from becoming a project that never finishes.
AI shopping agents
Shopping-agent readiness
A score for how ready your products are for AI shopping assistants.
QueRank checks each product against what agents read literally — trust signals, complete product markup, availability and price data — and reports which products qualify and which are missing something, with the reason.
AI shopping assistants compare products on markup, not on marketing. A product missing a return window or a delivery time is simply not comparable, and quietly loses to one that is.
Is this different from Google Shopping?
Yes. This is about assistants that answer which one should I buy.
Why is a product not ready?
The screen names the missing field for that product rather than giving a vague score.
Do I need a feed?
No. Everything is published as structured data on your own pages.
Trust signalsReturn policy, delivery times and accepted payment methods, in your markup.
Enter them once and QueRank publishes them through the same structured-data pipeline as the rest of your schema. A master switch controls whether they reach your storefront, and the screen tells you honestly when fields are saved but not published.
Returns and delivery are the two questions every shopper asks before buying, and the two facts an assistant needs before recommending. Putting them in markup answers both audiences at once.
Intelligence
Google Search Console integration
Your own Google data inside the app, with ninety days of history.
Connect once and QueRank backfills ninety days of queries, impressions, clicks, CTR and positions, then keeps it current. Top pages handle non-English URLs properly, so Hindi and other non-Latin handles stay readable.
Search Console is the only source of truth about how Google actually treats your store. Having it next to the fixes means you can act on it, instead of switching tabs and losing the thread.
Is my Google data shared anywhere?
No. It is read for your store and shown to you.
How far back does it go?
Ninety days are backfilled on first connect, then kept current.
What if I disconnect?
The app stops syncing; your Google account access can be revoked at any time.
Click lossPages with impressions but no clicks.
QueRank ranks your pages by the gap between how often they are shown and how often they are clicked, so you can see where the ranking already exists and only the listing is failing.
This is the cheapest traffic in any store. You do not need a new ranking, a new page or a backlink — you need a better title and description on a page Google already shows.
Fix impactBefore-and-after proof for every change QueRank applied.
Each applied fix is paired with what your Search Console numbers did afterwards, so improvement, no change and decline are all visible.
Most SEO work is never measured, which is why it is the first budget cut. Showing what a change did — including when it did nothing — is what turns SEO from a belief into a decision.
CTR forecastWhich pages would gain most from a better listing.
QueRank estimates the additional clicks a page could earn at its current ranking if its click-through rate improved, and orders your catalogue by that number.
Attention is the scarcest resource a solo merchant has. A forecast turns a list of a thousand pages into the five worth touching this week.
Meta title A/B testingThree alternative titles, rotated daily, scored on your own data.
Create a test from any product or collection. Three alternatives are saved as a draft, nothing changes until you start the rotation, and from then one title is live per day. Only complete days count, and every variant must clear the impressions bar before a winner is called.
Title guessing is the norm because measuring is hard. Rotating and scoring on Search Console data replaces opinion with evidence.
AI cost dashboardWhat every AI and data feature actually spent.
Every AI call and every external data lookup is recorded with its cost and shown by day and by feature, alongside your plan allowances.
Apps that hide usage end up surprising merchants. Showing the cost makes the quota meaningful and makes it obvious which feature is worth its price for your store.
Keywords & backlinks
Keyword research
Search volume, difficulty, cost per click and intent, in your market.
Pick the country whose shoppers you want figures for, then look up keywords around any product. QueRank returns up to a hundred related terms with monthly searches, organic difficulty, cost per click and intent, and keeps results free to reopen for seven days.
Volume is a different number in every country. An Indian store planning against US figures is planning against traffic it will never get.
What if I change market later?
Older figures stay on screen, labelled with the country they came from.
How many keywords per lookup?
Up to a hundred related terms with volume, difficulty, cost per click and intent.
What does difficulty mean?
How strong the pages already ranking on the first page are, on a zero to one hundred scale.
Backlink profileThe links pointing at your store, as a third-party index sees them.
Backlinks, referring domains, referring root domains, IPs and pages, plus links pointing at missing pages on your store, domain rank and the spam score of linking sites, with a list of your strongest individual links.
Links remain one of the strongest ranking signals, and links pointing at your own dead pages are authority you have already earned and are throwing away.
Automation & reports
Schedules
Audits and store health that run without you.
Set a daily, weekly or monthly schedule, or press Run now for an immediate run. Schedules are stored against UTC and displayed in your store's timezone, so a run keeps its hour across daylight-saving changes.
SEO decays quietly. A schedule turns it from a project you remember occasionally into a background process that tells you when something breaks.
Can I have more than one?
Yes, and duplicates of the same type, day and hour are blocked so you do not pay twice for the same run.
Why are times stored in UTC?
So a run keeps its exact hour across daylight-saving changes instead of drifting.
Can I run one immediately?
Yes. Run now triggers it without changing the next scheduled run.
Fills only empty SEO fields
Sends shoppers somewhere useful
When something changes
Automation rulesReact to what happens in your catalogue.
New products can be audited and fixed as soon as they appear, and a product that sells out can be redirected to a similar one still in stock so its ranking equity is not lost.
The gap between adding a product and optimising it is where most stores leak traffic. Rules close that gap without anyone remembering to do it.
NotificationsSlack, Discord or any custom webhook.
Point QueRank at a channel and it tells you when a run finishes or something changes, with a test button so you find out it works before you need it.
An alert that reaches where you already work gets read. An email that does not gets ignored, and the problem sits for a week.
Activity log and undoEverything the app did on its own, and a way back.
Every automatic change is listed with its time, its trigger and its result, and each one can be reversed from the same screen.
Automation you cannot audit is a risk, not a feature. A log plus undo is what makes it safe to let an app write to a live catalogue.
Reports and exportsPDF for sharing, CSV for working.
Export your audit as a branded PDF with the most severe issues first, or as CSV with the full dataset. A coverage line states how many checks actually ran, so the numbers are never read out of context.
A report is how SEO work gets explained to someone who did not do it — a client, a partner, or yourself in three months.
Plans & privacy
Plans, quotas and gates
Clear limits, live counters and honest upgrade prompts.
Every metered feature shows its remaining allowance on screen. When a feature needs a higher plan, QueRank names the plan and explains what it unlocks instead of hiding the button.
Surprise limits are the fastest way to lose a merchant's trust. Seeing the counter before you start a job is what lets you plan a bulk run with confidence.
Does an over-limit run fail halfway?
No. QueRank checks the allowance first and tells you.
Where do I see what I have left?
On the screen of every metered feature, as a live counter.
How do I change plan?
From the Plans screen; billing goes through Shopify.
Privacy and data handlingStore-level data only, deleted when you uninstall.
QueRank stores SEO data about your store, not your customers' personal data. It responds to Shopify's mandatory privacy webhooks, and shop data is deleted after uninstall.
Merchants are responsible for what their apps do with data. An app that never holds customer PII is one less risk on your privacy review.